The Players Alliance
The Ask:
A nonprofit, founded by current and former professional baseball players, was working to make the game more equitable and accessible. They needed help refining their mark to better reflect their mission while remaining flexible across a wide range of applications.
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I evolved the existing mark to embrace the strength and unity of the players behind The Alliance.
The updated design reflects equity and progress while maintaining the versatility needed for merchandise, signage, and social content.
Role
Designer
Agency
Coleture Group