Small Town Universe
The Ask:
A Documentary Film Director came to me with a folder of film stills and a Word doc of ideas. She needed help shaping it all into a cohesive voice and visual identity for a fundraising campaign and newsletter to support her award-winning documentary.
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To help increase engagement, I brought in a strong typographic hierarchy, punchy, modern colors, and pulled artwork from the film that fit the content.
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I helped her find a tone stayed warm and human, while the structure kept everything clear, focused, and urgent.
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I laid out a strategy funnel that spoke to two audiences: supporters and potential partners. We wanted to build excitement and share new wins, but mostly keep readers from hitting that “unsubscribe” button.
Fundraising Pitch Deck
A text I received from the director when she caught a first glimpse of the pitch deck:
“OMG!!!! The deck is GORGEOUS … the entire thing is so sharp and eye candy! Like, how can someone not get excited?”
Color Palette
