Freelance • Creative Direction • Design • Brand Identity • Package Design
Sake's had the same audience for centuries. This can needed to work for a whole new demo.
Copyright: © Evan SungThe Co-Founders of the BluePrint Cleanse came to me as a design partner for their newest drink: OG Sake, a premium sake in a can.
Og = Zero Gluten, Zero Sulfites, Zero Tannins, Zero GMOs, Zero Added Sugar. Brought to you by the Original Gangsters of wellness…who started in a bar.
The Ask:
Bring sake out of the sushi bar and into the mainstream. Develop packaging that would stand out for a new kind of sake drinker.
Creative Partnership
I collaborated with the Co-Founders on a moodboard to help define the aesthetic.
Brand Positioning
Approachable and urban. Should appeal to health-conscious consumers looking for something clean and easy-to-drink.
Design Considerations
Make it modern, feminine-leaning, yet inclusive. Highlight what sets it apart: no gluten, no sulfites, no tannins, no GMOs, and no added sugar.
Package Designs
We had two rounds of designs. First to get the ideas out.
Round 1
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Original Gangsta Gals
Modern, clean, nod to the Founders' namesake with a Special Edition can for launch that comes with an "OG chain" that doubles as a wearable accessory.
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Japonica
Non-gender specific, modern, clean, bold, color nod to Japan.
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On a Boat
Nod to spirit and occasion for sake. For Round 2, client direction was to lean more girly.
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Top Zero
Non-gender specific, modern, clean, nod to zero. For Round 2, client direction was to lean more girly.
Then refining color palette and overall design.
Round 2
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Top Zero
Sake Buddies.
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On a Boat
Mid-Week Vacation.
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On a Boat
Every Day is Summer.
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Top Zero
All My Friends.
Initial Sketches that didn’t make the presentation
