I’m a Creative Director, Art Director with two decades of experience in advertising. I’ve built brands, designed identities, written copy, illustrated characters, and even written and produced music. Whatever the creative challenge, I bring in a mix of strategy, storytelling, and design to create work that gets seen and talked about.
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I don’t just come up with ideas—I execute them. Whether leading teams or getting into the details myself, I make sure the work is on-brief, engaging, and exactly what it needs to be.
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My work is never quirky for the sake of being quirky. Every creative decision is rooted in strategy, built to connect with the right audience in the right way.
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I’m your Creative Fixer. I can easily slip into a vast array of roles, at any stage of the process, and work with/lead a team like I’ve been there all along. Plus, I’ve worked on beer and pharma and “cheese products” so I know the ins and outs of getting around regulated messaging.
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As the Founder of two brands, I also understand the deeply personal nature of building and nurturing someone’s vision. This dual perspective—creative and client—gives me a unique perspective for collaboration and execution.
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I can come with resources. Whether it’s a creative writing partner, a music partner, or animation partner, I have people I can bring to the party. There’s magic in working with a team who understands each other. Which also means: getting the job done faster.
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“I’ve had the pleasure of working with Monica across multiple agencies, and every time, the feedback is the same: the teams absolutely love her. She’s not only an amazing art director and designer, but also incredibly collaborative, upbeat, and genuinely a joy to work with. She is always my first call, whether it's conceptual or design-led request. She brings creativity, energy, heart and fun to every project and team.” —Lauren Cohen, VP Resource Managment at Edelman
“Monica is one of my absolute favorite go-to art director/creative directors to lean on for pitches, for both short and long-term engagements. She immediately makes herself part of the team, from partnering with full-time employees, picking up complicated files/projects mid-stream (and just figuring it out) to presenting and gaining trust with clients, running photoshoots and edits, she does it all. And all with style, creativity, and positive energy. When the end of the engagement comes, it's always hard to say goodbye. But, I know I will be working with her again next time the opportunity arises. (As long as she hasn't gotten nabbed by someone else.) Truly one-of-a-kind and you can trust her from her conceptual chops down to her executional excellence.” —Cheryl Horsfall, Executive Creative Director at adam&eveDDB
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Creative Strategy Development
Brand Identity Design
Advertising Campaign Execution
Multidisciplinary Collaboration
Client Presentation and Pitching
Mentorship and Team Leadership
Strong Organizational and Time-Management Skills
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, Express)
Google Suite
Figma
Keynote
Shopify
SquareSpace
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FREELANCE CREATIVE DIRECTOR
Adam&EveDDB NY
Mustache
DDB NY
Dagger
Doner
TBWA Chiat NY
Coleture Group
Edelmen NY
Pereira O'Dell
Arnold NY
Havas
Untitled Worldwide
Shop Spring
Publicis Kaplan Thaler
ASSOCIATE CREATIVE DIRECTOR
Havas NY
Publicis NY
SENIOR ART DIRECTOR
Nitro NY
Ogilvy NY
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FOOD + BEVERAGE:
Ritz Crackers, Dove Chocolate, Twix, Balance Bar, Kraft Singles, Philadelphia Cream Cheese, Hunt’s Tomatoes, Healthy Choice, Pizza Hut, Dos Equis, Miller Lite, Miller Genuine Draft, Atmosphere BreweryHEALTH + WELLNESS:
Unisom, Pepcid, Pepto Bismol, Vicks, CVS, Flonase, neffy, Skintimate, Dove, Ponds, Cool Sculpting, Juvéderm, NexplanonRETAIL + FASHION:
TJMaxx, Macy’s, The Gap, Cotton, European Wax CenterE-COMMERCE:
weddingwire.com, shopspring.com, thesuburbsareforsuckers.com, themomemans.comTECH + TELECOM:
HP, Samsung, Motorola, Yahoo! Football, SAP, AT&T Wireless, Time Warner CableFINANCE + INSURANCE:
Citibank, American Express, AIGSPORTS + FOOTWEAR:
Foot Locker, Lady Foot Locker, Timberland, Converse, Nike, Asics, Yahoo! Fantasy FootballTRANSPORTATION:
Delta AirlinesPUBLIC SPACES + EXPERIENCE:
The Pond at Bryant Park, Citi FieldHOUSEHOLD:
LysolNON-PROFIT:
MLBPA Players Trust, The Players Alliance, Ad Council (Global Warming, Teen Pregnancy), notonmyshift.orgSMALL BUSINESS:
Williamsburg Montessori, ChopCookCake, Kinfolk’s BarBQ Restaurant, Small Town Universe
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One Show
Effie
NY Addys
FCS Portfolio Awards
Let’s connect, create,
and have fun doing it!
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I created The MoMeMans® and The Suburbs are for Suckers® as creative outlets and to keep growing as an artist, because I can't sit still. Follow The MoMeMans adventure on Instagram, YouTube, Pinterest, Spotify, Apple Music, etc @themomemans and @thesuburbsareforsuckers
I love designing, songwriting,
illustrating, collaborating,
and art directing retro photoshoots for family photos.
Work with Me
Need a creative leader? A fresh perspective? Want to collaborate or see some other examples of past work? Write me. I’m happy to help in any way I can!