Freelance • Creative Direction • Design • Brand Identity • Pitch Deck
An award-winning director had her next story ready. She had to convince donors it was worth telling.
Anchor Entertainment and the director of the award-winning documentary Brooklyn Castle have a new story to tell about chess, if they can get it funded. I came on board to get it noticed.
The Ask:
Build a pitch deck with a visual identity to gain interest and funding to get this story to completion.
Film story:
The story is about four women changing the rules of chess.
Color Palette
I created a color palette that blends refinement with rebellion.
This palette creates a modern, cinematic atmosphere that feels grounded and unexpected. Gold acts as the anchor, reinforcing excellence and elevating the brand without leaning on the typical chess black-and-white clichés. Together, these hues mirror the film’s mood: graceful, confident, and quietly disruptive.
Film Title
Elegant, traditional typography softened with feminine curves, creates a refined introduction that contrasts the film’s unexpected grit built from women players dominating game after game.
Pitch Deck
I pulled film stills to set the scene and tease the story and played out the tension between the quiet, classic discipline of chess against the bold energy of the hero women.
The deck helped the team raise enough money to keep working. Two months later, they asked me for a new deck to share updates with donors and keep fundraising.
Four months later, they were at a speaking event and closer to their goals.
