Chop Cook Cake
The Ask:
With a limited budget and big ambitions, this talented chef was struggling to attract clients to her newly formed cooking school. I got her started by redesigning her logo and delivered a brand identity toolkit she could incorporate across her digital platforms to build recognition and grow her business with confidence.
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I transformed the original meat cleaver logo—designed by a sign company, into a playful, approachable design that resonates with the school's culinary spirit. Intentional. Purposeful.
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I developed a vibrant color palette and provided some typography guidelines for a website refresh that reflects the school's fun and educational atmosphere.
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After the rebrand, she doubled enrollment in her after-school classes.
Role
Creative Director, Designer
BRAND TOOLKIT
Erika Mayol, Owner and Chef
“I had the best experience working with Monica to elevate my brand. She took my ideas and made them into reality — with her artistic touch. The finished design was way more than I expected. I’m so happy with her vision and how fast and clean she works. Her design took my business to another level. Highly recommend.”