Unisom

I got a call to join the sleep-deprived brand team and come up with some ideas to demonstrate what happens when you lose sleep.

Sleep vs. No Sleep

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Sleep vs. No Sleep 〰️

  • Turns out, losing sleep leaves you less able to problem solve, less coordinated, less yourself.

    And what better way to communicate this than by pitting sets of identical twins head-to-head in the Sleep vs. No Sleep Challenge, showing how sleep can make you better at life and other stupid things.

Note: This was one of those freelance gigs where you sell an idea and the agency produces it without you. Either way, it was fun to see this ridiculous idea come to life. 

Role
Creative Director

Agency
Edelman NY