Mom ‘n Pop Ad Shop
Inspired by the retro “Mom ‘n Pop” painted-sign aesthetic, I designed some brand identity options that reflect this small but mighty agency's unique spirit: an agency of parents, for parents, that delivers authentic marketing tailored to family needs and heartfelt expertise.
These were the initial sketches. The team loved how easily they could envision them on merch. Unfortunately, life happened and full-time jobs came calling. The plan of creating their own agency was put on the back burner. Classic advertising, right?
