Ritz Crackers
I was brought in to concept new work for Ritz Crackers on a ‘one to three month’ freelance contract that turned into 10 months, that turned into three years full-time. In that time, I helped lead the creative team to create cohesive work against the tag “Open for fun.” And it was def fun to work on.
Open for fun
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Open for fun 〰️
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We launched Ritz Crackerfuls and Ritz Fresh Stacks and produced :15 fun TV for summer and more!
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We filled numerous fractional ad units in top magazines like Star, People, Life & Style, In Touch, US Weekly, Entertainment Weekly, Oprah, and Better Homes & Gardens, tailoring each ad to its section for relevant, smile-worthy content.
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We partnered with allrecipes and iconic New York restaurants to create Ritz Recipes for your game day party. It was complete with page takeovers and Better TV Show promoted the partnership.
Host George Duran visited Lombardi's Pizza, Dinosaur BBQ, Serendipity, and Carnegie Deli. They made a Ritz White Pizza Meatball Dip, Ritz Country Fried Ribs, Ritz Humble Pie, Ritz Pastrami and Corned Beef Mini Sandwich.
Boy Band :15
Crowdsurfing :15
Go Shorty :15
Parade :15
Instant Replay :15
allrecipes.com and Carnegie Deli cooking up a game day Ritz recipe.
Role
Associate Creative Director
Agency
Havas