GAP
I was brought in to concept and produce three campaigns for social and in-store videos in less than three months with the smallest budget. We pulled some strings and favors and came up with some creative workarounds to get this done. Boom!
In-Store Video, Facebook Canvas, Paid, Organic, Snapchat, Twitter, all the places…and resized in all the shapes.
Social and In-store Videos
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Social and In-store Videos 〰️
#BTS for In-Store Videos and Social Content
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To introduce GAP's Spring Denim Collection, we highlighted its versatility—perfect for showcasing every version of you. Because let’s face it, you’re not the same person every day, and your denim shouldn’t be either.
Director: Peter Szollosi
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Using stop motion, we animated each collection—showcasing their enthusiasm to become part of your spring wardrobe!
Director: Tom Edwards
Music: Donny Dykowsky, Ski Team -
For this collaborative collection—with the unique constraint of not showing model’s faces due to budget constraints—we leaned into FREECITYsupershop’s signature cool, casual stripes and paired them with GAP’s relaxed, iconic personality.
(And for a creative idea this simple, you wouldn't believe how many conversations we had about stripes and what kind of stripes and how the stripes should look...or would you? Hah!)
Director: Tom Edwards.
Music: Donny Dykowsky and The Ski Team
In-Store Video, Facebook Canvas, Paid, Organic, Snapchat, Twitter, all the places…and resized in all the shapes.
In-Store Video, Facebook Canvas, Paid, Organic, Snapchat, Twitter, all the places…and resized in all the shapes.
In-Store Video, Facebook Canvas, Paid, Organic, Snapchat, Twitter, all the places…and resized in all the shapes.
In-Store Video, Facebook Canvas, Paid, Organic, Snapchat, Twitter, all the places…and resized in all the shapes.
In-Store Video, Facebook Canvas, Paid, Organic, Snapchat, Twitter, all the places…and resized in all the shapes.
In-Store Video, Facebook Canvas, Paid, Organic, Snapchat, Twitter, all the places…and resized in all the shapes.
Role
Creative Director
Agency
Untitled Worldwide