Freelance • Creative Direction • In-Store Video • Paid Social • Organic Social • Concept to Production
3 Campaigns, 3 Months, $3 Budget (well, almost.)
Untitled Worldwide brought me in to concept and produce three back-to-back social and in-store video campaigns in under three months, on one tiny budget. It was me and a producer. I concepted, cast models, found influencers, directors, and music.
The Ask:
Concept three distinct campaigns, each with its own concept, built to run everywhere: In-Store video screens, Paid and Organic Social: Facebook, Snapchat, and Twitter.
Denim for Every You
To introduce Gap's Spring Denim Collection, I built the concept around versatility: your denim should shift as much as you do. The film moves through different versions of the same person to show how one collection covers every day, every you.
Director: Peter Szollosi
Fresh from the GAP
After a long, hard winter, you’re more than delighted to meet new accessories to transform your drab ’drobe. I pitched stop motion to give each accessory its own personality, eager to jump into your spring wardrobe.
Director: Tom Edwards | Music: Donny Dykowsky, Ski Team
GAP + FREECITY Collab
To stay within budget, this collaboration came with one hard constraint: no model faces. I leaned into FREECITY supershop's signature stripes and paired them with GAP's relaxed, iconic ease, turning the limitation into the entire concept.
Director: Tom Edwards | Music: Donny Dykowsky, Ski Team
Stripe Treatment Options
The Outcome
Three campaigns, three concepts, three different problems to solve, delivered in three months by a two-person team. Experience counts when you don’t have time or money to waste.
Agency: Untitled Worldwide