Ritz Crackers

I was initially brought in on a short-term freelance contract to concept new work for Ritz Crackers—but one-to-three months turned into 10, which turned into three and a half years full-time. During that time, I helped lead the creative team in developing cohesive campaigns under the Open for Fun tagline. And it was def fun to work on.

Ritz Crackerfuls Launch TV. Low Rider :15

Open for fun

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Open for fun 〰️

SWAT Team :15

  • We launched Ritz Crackerfuls with TV and developed a whole program around the idea of stashing that included a physical stashing kit and partnerships with Spotify and Shopkick.

    On Spotify and developed a whole program around stashing Crackerfuls and customizable playlists. Too much to unload here but check out some of my favorite :30 Spotify commercials.

    We also launched Fresh Stacks with only TV. Poor little guys, only got called “Shorty.”

  • We created :15 TV for summer, Mardi Gras, and more!

    We also filled numerous fractional ad units in top magazines like Star, People, Life & Style, In Touch, US Weekly, Entertainment Weekly, Oprah, and Better Homes & Gardens, tailoring each ad to its section for relevant, smile-worthy content.

  • We partnered with allrecipes and iconic New York restaurants to create Ritz Recipes for your game day party. It was complete with page takeovers and Better TV Show promoted the partnership.

    Host George Duran visited Lombardi's Pizza, Dinosaur BBQ, Serendipity, and Carnegie Deli. They made a Ritz White Pizza Meatball Dip, Ritz Country Fried Ribs, Ritz Humble Pie, Ritz Pastrami and Corned Beef Mini Sandwich.

Veggin’ :15

Cannonball :15

Spotify Radio. Personal Assistant :30

Spotify Radio. Gym Teacher :30

Spotify Radio. DJ Survival :30

Boy Band :15

Crowdsurfing :15

Entertainment Weekly

Go Shorty :15

Parade :15

Instant Replay :15

allrecipes.com and Carnegie Deli cooking up a game day Ritz recipe.

Role
Associate Creative Director, Illustrator

Agency
Havas